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OnePlus phones used to have one defining feature - value - that was stuffed into a very affordable handset. They still look cheap compared to the iPhones and Galaxies of this world, as the and the before it, are $599 and $699, respectively.
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OnePlus phones are affordable at launch, compared to the full retail prices of their flagship competitors, but the company almost never does price promos, and when, say, , the value-for-money argument becomes rather dubious.
That is why OnePlus had to strike above its weight to entice buyers ...